Strategic Plan

Our Strategic Plan

The board of the New York City Master Chorale firmly believes in engaging in active strategic planning to keep our organization moving forward in support of our mission. Below are the goals and objectives we have set for ourselves and will continue to strive toward.

Goal One – Artistic Excellence

  • Perform regularly at established concert venues
  • Perform at least one concert per year with orchestra
  • Pursue and cultivate collaborations with a diverse group of arts organizations
  • Create recordings of a varied repertoire
  • Commission and perform new works regularly
  • Increase/Sustain membership to 90-100 singers
  • Tour internationally to a wide range of locations

Goal Two – Visibility in New York City and Beyond

  • Increase visibility in our community through outreach performances, educational partnerships, collaborations, and regular communication with our patrons
  • Develop deeper relationship with our constituents through regular communication, special events, and soliciting feedback
  • Create a small outreach ensemble
  • Expand our video documentation and use of social media
  • Broaden chorus exposure in and beyond New York City
  • Maintain an up-to-date and dynamic website

Goal Three – Effective Governance

  • Grow to a consistent 10-15 person board including both singers and non-singers
  • Grow our cash reserves each year by having a modest surplus
  • Create and implement a fundraising road map to our 15th Anniversary
  • Engage in active strategic planning
  • Engage singers with our operations

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